Walking billboard at SF Tech Week
We're wearing plain white tees for all seven days: talks, demo floors, dinners, afterparties. Twelve logo spots are up for live auction — grab one, or steal it from whoever's holding it. Once we hit $700, every held spot prints on a second tee too, free.
goal: A second tee
Sep 28, 11:59 PM PDT · Sep 29, 8:59 AM GMT+2
The more we raise, the more tees hit the floor
Same spots, same sponsors, no extra bid. Pietro wears a second tee and walks your brand.
We give SF plane tickets away to someone from the comments. Check our socials!
For every $1 made after the giveaway, 60 cents go to charity. And we let you choose the cause.
Twelve spots. Two tees. Tap a marker to see the price.
8 spots on the front and sleeves, 4 on the back. The highest bid on each one gets printed.
* Real measurement sizes are given in the auction box below.
Unlocks at $700 — Pietro suits up
Grab what's open. Steal what isn't.
Front of the tee
8 spotsOver the heart. In every handshake, badge scan and selfie.
Opposite the heart. Same eye line, same photos.
The first thing you read when I walk up to you.
A small square under the big one, on the right. Cheap, and still in every photo.
A small square under the big one, in the middle. Cheap, and still in every photo.
A small square under the big one, on the left. Cheap, and still in every photo.
Moves every time I point at a slide or shake a hand.
The arm that holds the coffee. Always in frame.
Back of the tee
4 spotsSits above the crowd. Readable from ten rows back.
The whole row behind me looks at it for an entire keynote.
The last thing you see as I head to the next event.
Right next to its twin, on the way out of every party.
The Centre chest — from $85
Dead centre of the front, 9.4 × 4.7 in (24 × 12 cm). The first thing you read when I walk up to you.
- ★The largest print on the front of the tee
- ★Eye level in every conversation, badge scan and selfie
- ★In every front-facing photo taken during the week
It's position #1 on the front — still open.
Four steps to the tee
Pick a spot
Twelve numbered positions on the tee: front, sleeves and back. Each has a current price and a fixed place on the fabric.
Upload your logo
Brand name, email, logo file. You see it before you pay anything.
Pay your bid
Card payment through Stripe. If someone outbids you, the full amount goes straight back to your card.
Get worn all week
Whoever holds each spot when bidding closes gets it printed. We wear the tees for the full run of SF Tech Week.
What every sponsor gets
Every spot, from $20 up. No tiers.
- ✓Your logo printed on the tee, worn all seven days of SF Tech Week
- ✓In every photo and post the tee ends up in during the week
- ✓A tag in our recap post after the event, explaining what your brand does
- ✓Your logo on this page, on the wall of logos
- ✓Outbid? You get every dollar back — no catch
One auction. The densest week of tech all year.
SF Tech Week 2026, presented by a16z. Your logo doesn't sit in a feed — it walks the floor.
Sources: SF Tech Week 2025 attendee report (vendelux.com), 2026 tracked attendee list (agentjesse.ai)
The biggest spot on the tee works out to about $11 per 1,000 attendees. For comparison, LinkedIn Ads for B2B cost a median of $31–38 per 1,000 impressions.
LinkedIn Ads benchmarks 2025 — median $31–38 CPM for B2B
Our schedule this week. We are adding more events!
Every event we're confirmed for, and who's hosting. Draft schedule — still filling in.
Mon Oct 5
Kickoff: Fireworks
Mission Bay, SF
Tue Oct 6
Claude Founder House (cafe drop-in)
511 Harrison St, SF
Happy Hour & Demo Slam
SOMA, SF
Build the Context Layer for Your GTM
SF
Wed Oct 7
The 90-Minute Startup
140 New Montgomery, SF
Benchmark AI Dinner
SF
Thu Oct 8
Deel After Dark — Gala
SF (TBA)
Fri Oct 9
Speedrun AI Faire
SF
Find a Cofounder, Help or Join a Startup
995 Market St, SF
Unicorner: The Official Afterparty
SF
Sat Oct 10
Ask a VP of Sales: GTM Office Hours
SF (TBA)
Maritime (YC F26) Launch Party
Corgi Cafe, SF
Sun Oct 11
Charity Miles Run Club
Sports Basement Presidio, SF
Founders Hangover Closing
Union Square, SF
Bonus: also wearing them on the UC Berkeley campus all week!
Hi, I'm Marco
Born in a small city in Tuscany, I scaled an ecom store to $150k+ in sales at 19. Now I'm exploring UC Berkeley and building all sorts of stuff.
Hi, I'm Pietro
Sports have always defined my life. Now, I'm working to bridge that passion into new worlds, from Bologna to exploring Berkeley and the Bay Area.
Everything you'd ask before putting your logo on a stranger
A printed logo placement on a plain white t-shirt we wear every day of SF Tech Week. Each spot is a fixed physical area on the front or back of the tee. Highest bid at the deadline locks the placement.
Every spot has a current price and a minimum next bid shown as "Grab it" — that's what it costs to open or steal it. You can grab an open spot at that price, or steal a held spot by outbidding whoever currently holds it. When the countdown hits zero, whoever holds each spot keeps it and the print goes to production.
One payment, one auction. Bid on Marco's tee — once we hit $700, whoever's holding each spot gets it printed on Pietro's tee too, at no extra cost. Twice the visibility, same price.
Talks, demo floors, side events, dinners, and afterparties across all seven days of SF Tech Week — presented by a16z.
A logo image (PNG, JPG, or WebP) at bid time. We'll review it before it goes on fabric.
We reserve the right to decline anything unlawful, hateful, or wildly off-brand. If a placement is rejected, you're refunded in full — no questions.
It's very real t-shirts with very real logos. The joke is optional and included at no extra charge.